Overview

• Amazon third-party sellers have raised prices on a wide range of goods, with SmartScout tracking an average price increase of 29% across 930 listings since April 9.
• Approximately 25% of observed price hikes were initiated by China-based sellers, who are particularly impacted by the steep import duties.
• Merchants are exploring alternative manufacturing locations in countries like India, Mexico, and Vietnam to reduce reliance on Chinese supply chains, though transitions may take months or years.
• Amazon CEO Andy Jassy acknowledged that some sellers must pass tariff costs onto consumers but emphasized the company's commitment to keeping prices low where possible.
• Amazon disputes the scale of price increases reported, stating that fewer than 1% of items have been affected and that price fluctuations remain within typical ranges.