Overview

• Amazon's 2023 Brand Protection Report reveals significant strides in combating counterfeit products, with over 7 million counterfeit items seized worldwide.
• The company stopped more than 700,000 attempts to create new fraudulent selling accounts, showcasing a deterrent effect on bad actors.
• Advancements in artificial intelligence and machine learning have enhanced Amazon's ability to detect and prevent counterfeit activities.
• Partnerships with law enforcement and brands globally have been crucial in holding counterfeiters accountable and seizing counterfeit goods.
• Amazon's efforts reflect a comprehensive approach to ensuring the authenticity of products sold on its platform, aiming to eliminate counterfeits entirely.