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Amazon Seizes 15 Million Counterfeit Products in 2024, Doubling Previous Year’s Efforts

The e-commerce giant leverages advanced AI, global law enforcement partnerships, and consumer education to combat counterfeit goods and protect brand integrity.

Amazon Prime shipping containers stack up at the Port of Seattle in advance of the 2021 holiday season. (GeekWire Photo / Todd Bishop)
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Overview

  • Amazon’s AI systems blocked over 99% of suspected counterfeit listings in 2024 before brands needed to report them, showcasing improved proactive detection capabilities.
  • The company collaborated with Chinese law enforcement on more than 60 raids in 2024, leading to over 100 arrests and multiple convictions of counterfeiters.
  • Amazon’s Transparency program verified the authenticity of over 2.5 billion product units and enrolled 88,000 brands, aided by the launch of a new API for streamlined brand enrollment.
  • Through partnerships with U.S. and Japanese customs agencies, Amazon intercepted 90,000 counterfeit items before they entered the supply chain.
  • Amazon invested over $1 billion in 2024 to enhance anti-counterfeiting measures, employing thousands of experts and leveraging AI to analyze listings, images, and seller data to disrupt counterfeit networks.