Amazon Seizes 15 Million Counterfeit Products in 2024, Doubling Previous Year’s Efforts

The e-commerce giant leverages advanced AI, global law enforcement partnerships, and consumer education to combat counterfeit goods and protect brand integrity.

• Amazon’s AI systems blocked over 99% of suspected counterfeit listings in 2024 before brands needed to report them, showcasing improved proactive detection capabilities.
• The company collaborated with Chinese law enforcement on more than 60 raids in 2024, leading to over 100 arrests and multiple convictions of counterfeiters.
• Amazon’s Transparency program verified the authenticity of over 2.5 billion product units and enrolled 88,000 brands, aided by the launch of a new API for streamlined brand enrollment.
• Through partnerships with U.S. and Japanese customs agencies, Amazon intercepted 90,000 counterfeit items before they entered the supply chain.
• Amazon invested over $1 billion in 2024 to enhance anti-counterfeiting measures, employing thousands of experts and leveraging AI to analyze listings, images, and seller data to disrupt counterfeit networks.

3 Articles

About Amazon GeekWire Sourcing Journal