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Amazon Scales Back 'Just Walk Out' Tech in Larger Fresh Stores

The e-commerce giant shifts focus to 'Dash Carts' amid challenges with AI-driven cashierless technology.

Amazon Fresh store with Just Walk Out technology.
Image
The fruit and vegetable section of an Amazon Fresh grocery store in Schaumburg, Illinois, US, on Monday, July 24, 2023.

Overview

  • Amazon is phasing out its 'Just Walk Out' technology in larger Fresh grocery stores, shifting focus to 'Dash Carts' for self-scanning by customers.
  • The decision reflects challenges in scaling the AI-driven, cashierless system and the need for human oversight in many of its operations.
  • Critics label the heavy reliance on human reviewers and annotators for the technology as 'fake AI', highlighting the limitations of current AI capabilities.
  • Despite the pullback, Amazon will continue offering 'Just Walk Out' technology in smaller stores and to third-party retailers, maintaining its commitment to innovation.
  • The move has sparked discussions on the balance between technological innovation and practical implementation in retail environments.