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Amazon Rolls Out Verified Email Logo As Phishing Attacks Surge After Prime Day

Amazon has activated a smile icon in Gmail and Yahoo inboxes to confirm legitimate messages as payment request scams increase

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Overview

  • Cybersecurity firm Guardio reported a 5,000% increase in refund scam texts targeting Prime members in the two weeks following Prime Day
  • Amazon began displaying a smile-logo authentication icon in Gmail, Yahoo and other inboxes to help members identify official emails
  • The company removed more than 55,000 phishing websites and 12,000 scam phone numbers in 2024 and has expanded its takedown operations and security rules this July
  • Fraudsters are sending fake renewal notices with “cancel subscription” buttons that redirect to counterfeit Amazon login pages to harvest credentials and payment details
  • Amazon reiterated that it will not ask customers for payments via phone, email or gift cards and urges members to verify communications through the official app or website and enable two-factor authentication