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Amazon Rolls Out 'Ask This Book' on Kindle iOS With Spoiler‑Free, In‑Book Answers

The always‑on design with no publisher opt‑out is already drawing industry concern.

Overview

  • Ask This Book is live for US readers on the Kindle iOS app across thousands of English‑language bestsellers, with responses limited to content read so far.
  • Readers trigger the assistant from the book menu or by highlighting text to ask about plot, characters or themes, with the option to follow up in the same chat.
  • Amazon says answers are non‑shareable and non‑copyable, and access is restricted to users who have purchased or rented the title.
  • An Amazon spokesperson confirmed the feature cannot be disabled for individual books, stating there is no opt‑out for authors or publishers.
  • Amazon plans to extend the feature to Kindle devices and the Android app in 2026, as the rollout lands during heightened legal scrutiny of AI and after the company pulled error‑prone AI video recaps.