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Amazon Rolls Out Alexa+ on Fire TV to Jump Straight to Movie Scenes on Prime Video

The AI taps Bedrock-hosted models and X‑Ray metadata to find moments from natural‑language requests, with a broader catalog and TV shows on the roadmap.

Overview

  • Early access is live on select Fire TV devices and partner TVs, with the trial expected to end around January 2026 before shifting to free for Prime members or $19.99 per month standalone.
  • The feature works across thousands of Prime Video movie titles with tens of thousands of indexed scenes and requires the film to be included with Prime or purchased/rented on Prime Video.
  • At launch it does not operate across other streaming apps, so services like Netflix or Disney+ are excluded.
  • Alexa+ can locate a moment without the movie title by interpreting scene descriptions, character names, and notable lines.
  • The system is built on Amazon Bedrock using models such as Amazon Nova and Anthropic Claude and leverages Prime Video’s X‑Ray, captions, and visual analysis, with support expanding over time.