Overview
- Alexa+ exits Early Access and is now available across Echo devices, Fire TV, Alexa.com, the Alexa app, and select partner hardware in the United States.
- Prime members get unlimited access at no additional cost, non-Prime users can subscribe for $19.99 per month, and a text-only web and app chat is free with usage limits to curb abuse.
- Amazon’s model-agnostic architecture blends its Nova large language models with third-party models from Anthropic to support more natural conversations and persistent context.
- New agentic capabilities and integrations enable tasks such as making restaurant reservations, booking rides or home services, managing calendars, shopping, and smart-home control via partners like OpenTable, Uber, Angi, Expedia, Square, Yelp, Ticketmaster, Thumbtack, Fodor’s, and Suno.
- Amazon says tens of millions joined Early Access and engagement rose sharply—2–3x more conversations, music streams up 25%, and recipe use up 5x—with customers able to opt out or roll back after some automatic upgrades prompted frustration.