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Amazon Reveals New Sustainable Packaging for Devices

The redesigned packaging for Echo, Kindle, and Fire TV products focuses on recycled materials, reduced ink usage, and accessibility improvements.

Overview

  • Amazon's new device packaging eliminates plastic wrapping and uses water-based coatings for protection, enhancing recyclability.
  • The updated design incorporates 30% more recycled fiber content and reduces ink usage by 60%, avoiding environmentally harmful bleaching processes.
  • QR codes with tactile markings are introduced, making setup instructions more accessible for blind and low-vision customers.
  • Compact boxing and increased reliance on ocean shipping aim to lower carbon emissions during transportation to warehouses.
  • Since 2015, Amazon has reduced packaging weight by 43% and removed nearly 15 billion plastic air pillows annually as part of its effort to meet net-zero carbon goals by 2040.