Amazon Reveals New Sustainable Packaging for Devices

The redesigned packaging for Echo, Kindle, and Fire TV products focuses on recycled materials, reduced ink usage, and accessibility improvements.

Amazon's new device packaging eliminates plastic wrapping and uses water-based coatings for protection, enhancing recyclability.
The updated design incorporates 30% more recycled fiber content and reduces ink usage by 60%, avoiding environmentally harmful bleaching processes.
QR codes with tactile markings are introduced, making setup instructions more accessible for blind and low-vision customers.
Compact boxing and increased reliance on ocean shipping aim to lower carbon emissions during transportation to warehouses.
Since 2015, Amazon has reduced packaging weight by 43% and removed nearly 15 billion plastic air pillows annually as part of its effort to meet net-zero carbon goals by 2040.