Overview
- The redesigned Fire TV brings cleaner navigation with rounded visuals, dedicated tabs for content types, up to 20 pinned apps, and new shortcuts via the Menu and long‑press Home buttons for settings, Ring cameras, games, and art.
- Amazon reports up to 20–30% faster responsiveness from rewritten code and points to Gracenote data showing U.S. viewers now spend about 12 minutes searching for something to watch.
- The update begins rolling out in February to Fire TV Stick 4K Plus, Fire TV Stick 4K Max (2nd Gen), and Fire TV Omni Mini‑LED in the U.S., with broader device and international support in the spring.
- The refreshed Fire TV mobile app lets users browse catalogs, manage watchlists on their phones, and start playback on their TVs with a look that matches the new design.
- The new Amazon Ember Artline is a 55‑ or 65‑inch 4K QLED with a 1.5‑inch matte screen, Dolby Vision and HDR10+ support, Wi‑Fi 6, far‑field mics, Omnisense presence sensing, 10 magnetic frame options, a free library of over 2,000 artworks, and AI room‑matching, going on sale later this spring from $899 in the U.S., Canada, Germany, and the U.K.