Overview
- Amazon unveiled a rebuilt Fire TV interface that it says is 20–30% faster, with cleaner navigation and unified browsing across movies, shows, live TV, sports and news.
- Alexa+, the company’s generative AI assistant, is embedded across the experience to deliver personalized recommendations, jump to specific movie scenes and create AI backgrounds.
- The redesign expands home‑screen app pinning from six to 20 and adds quick-access controls via the Menu button and a long‑press Home panel for settings, Ring feeds and smart‑home tools.
- A refreshed Fire TV mobile app, available as a free download, now supports browsing, watchlist management and starting playback on the TV from a phone.
- Amazon’s new Ember Artline, a 55- or 65-inch 4K QLED with a matte screen, Dolby Vision and HDR10+, includes far‑field mics, Omnisense presence sensing, Amazon Photos integration and over 2,000 free art pieces, ships later this spring in the U.S., Canada, Germany and the U.K., and starts at $899 with a magnetic frame included.