Amazon Resumes Advertising on Elon Musk's X in Significant Shift

The e-commerce giant increases ad spending on the platform after a year-long pause, signaling a potential thaw in relations between major brands and X.

Amazon is increasing its ad spending on X, more than a year after pausing advertising due to concerns over hate speech and content moderation.
The decision follows Jeff Bezos and Elon Musk's recent public camaraderie, with both attending President Trump's second inauguration earlier this month.
X, formerly known as Twitter, has faced significant financial struggles since Musk's $44 billion acquisition in 2022, with ad revenue dropping by over 55% year-over-year in 2023.
Other major companies like Apple are reportedly reconsidering their stance on advertising on X, though spending levels remain far below pre-acquisition figures.
Musk, now a close advisor to President Trump and head of the Department of Government Efficiency, has faced criticism for past controversial actions and statements, which contributed to brands pulling ads from X.