Amazon Reschedules 2025 Upfront to Monday Evening, Disrupting Industry Norms

The tech giant's May 12 event at New York's Beacon Theater challenges traditional time slots held by Fox and Telemundo during TV's annual advertising week.

• Amazon's 2025 upfront presentation is set for Monday, May 12, at 6:30 p.m. at New York's Beacon Theater, marking a shift from its prior Tuesday morning slot in 2024.
• The new timing overlaps with long-established Monday events by Fox and NBCUniversal's Telemundo, raising concerns about scheduling conflicts for advertisers and agencies.
• Amazon plans to spotlight its growing ad-supported media portfolio, including Prime Video, Amazon MGM Studios, Twitch, Wondery, and Fire TV Channels, alongside its expanding live sports offerings like the NBA, NFL, and NASCAR.
• The company aims to leverage its increasing ad inventory, which now reaches a monthly audience of over 275 million in the U.S., as it continues to roll out ad-supported options in new international markets.
• Amazon's move underscores its ambitions in the advertising space, with analysts projecting significant revenue growth tied to its recent acquisition of NBA streaming rights and other sports content.

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