Overview

• Prime Video UK pulled its altered James Bond artwork over the weekend and swapped in film stills that largely avoid showing 007 with a firearm, offering no public explanation.
• Edits had removed or obscured guns from classic images, including airbrushing pistols from Dr. No and GoldenEye, elongating Roger Moore’s arms on A View to a Kill, and cropping Daniel Craig’s weapon from Spectre.
• Fans and commentators panned the changes as “cultural vandalism,” with actor Rufus Jones and others highlighting awkward poses and spawning widespread memes.
• The controversy coincided with James Bond Day on October 5, amplifying attention as new thumbnails appeared across Prime Video listings.
• Coverage mostly shows gun-free replacement stills, though one UK outlet reported original gun-bearing posters briefly returned, and the flap intensifies scrutiny as Denis Villeneuve prepares the next film under Amazon’s stewardship.