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Amazon Replaces Doctored Bond Posters, Still Keeps Guns Out of Thumbnails

The quiet rollback after fan outrage highlights uncertainty over Amazon MGM’s approach to 007 marketing.

Overview

  • Prime Video swapped the altered James Bond artwork for film stills over the weekend after criticism of gunless edits tied to James Bond Day on October 5.
  • Many of the new thumbnails continue to avoid showing Bond with a firearm, including a Skyfall image where Daniel Craig’s gun arm was removed or cropped.
  • The earlier edits used cropping, airbrushing, and body manipulation that produced awkward visuals on titles such as Dr. No, GoldenEye, A View to a Kill, and Spectre.
  • Amazon declined to comment on the changes, as memes and commentary framed the original move as censorship and questioned the stewardship of the franchise.
  • One outlet reported that similar altered assets appeared on some iTunes titles, adding to scrutiny as Denis Villeneuve is attached to direct the next Bond film.