Overview
- The updated product listing sets Fire TV Stick 4K Plus at $49.99, between the $39.99 4K Select and $59.99 4K Max, alongside the $35 HD Stick and $140 Cube.
- Amazon confirms the move is a branding change only, with hardware and features unchanged from the previous Fire TV Stick 4K.
- Specification gaps are modest: the Select has half the RAM and no Dolby Vision, the Plus and Max add Dolby Vision/Atmos, and the Max alone includes Wi‑Fi 6E, 16GB of storage and the Ambient Experience.
- Reviewers say the close pricing creates confusion and generally steer buyers to the 4K Max, which often goes on sale and has recently undercut the Select’s price.
- 9to5Google reports the 4K Select is receiving low customer ratings over slower performance and VegaOS limits on sideloading, with claims some reviews were removed.