Overview
- Amazon released the Fire TV Stick 4K and a redesigned tactile Fire TV Remote on Wednesday, September 30, 2026, pricing the stick at $59.99 with limited-time Prime-sale discounts that cut the price roughly in half.
- Amazon says the new 4K stick boots, launches apps and starts playback significantly faster than rival devices, citing up to 35% faster app launches and nearly 20% faster playback, though those gains come from company-run tests rather than independent benchmarks.
- The new stick uses Amazon’s Vega operating system, includes a quad-core 1.7 GHz processor and 8 GB of storage, and adds Direct Power so it can draw power from a TV’s USB port without a separate adapter.
- The redesigned remote ships with the new stick and is available to pre-order standalone for $14.99 in the U.S. with shipments in late October, while a premium Fire TV Remote Plus with an aluminum body, backlit buttons and a voice-activated Find My Remote feature is planned for early 2027.
- Amazon simplified its Fire TV stick lineup into three tiers and said Alexa+ improvements and a new on-screen Alexa+ hub will begin rolling out to select U.S. devices in November and expand to the new 4K stick and more countries in early 2027, which could change how users search for and discover shows across apps.