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Amazon Reimagines Luna for 2025 With GameNight and AI-Led Party Titles

The company pivots to accessible, social play by bundling a starter library with Prime to entice nontraditional players.

Overview

  • Amazon announced a redesigned Luna arriving later this year, centering the service on family-friendly multiplayer through a new GameNight hub.
  • GameNight lets players join by scanning a QR code to use their phones as controllers and will launch with more than 25 titles, including Angry Birds, Exploding Kittens, Ticket to Ride, Clue, Taboo, and Draw & Guess.
  • Prime members will get access to a library of more than 50 games at no additional cost, with additional titles available through a paid Luna Premium tier.
  • Luna Premium will include named games such as EA Sports FC 25, Lego DC Super-Villains, Team Sonic Racing, and Batman: Arkham Knight, while Luna continues to stream blockbuster hits.
  • Amazon teased original AI-driven experiences, starting with Courtroom Chaos: Starring Snoop Dogg, an improv courtroom party game, with no firm release date beyond a launch later this year.