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Amazon Refreshes Fire TV Line With $39.99 4K Stick and Faster Omni, 4- and 2-Series TVs

The value-focused lineup arrives with Alexa+ tie-ins that aim to steer viewers through Amazon’s ecosystem.

Overview

  • Preorders are live today with shipping set for next month, with the Fire TV Stick 4K Select at $39.99 and new TVs starting at $479.99 for Omni QLED, $329.99 for 4-Series, and $159.99 for 2-Series.
  • The Omni QLED sets promise 60% higher brightness, nearly double the local dimming zones, a processor over 40% faster, and automatic picture adjustments for changing room light.
  • The refreshed 4-Series and 2-Series are about 30% faster than prior models and target lower price points, and all new Fire TV sets add Dialog Boost and Omnisense auto-on features.
  • Amazon bills the Fire TV Stick 4K Select as the fastest sub-$40 streaming stick, with 4K and HDR10+ support and planned support for Xbox Gaming, Luna, and Alexa+.
  • Platform details remain unresolved as 9to5Toys reports the Select runs a new Vega OS, while Engadget notes Amazon did not announce a move away from its Android-based Fire TV OS.