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Amazon Rebrands Project Kuiper as Amazon Leo, Signaling Product Push for LEO Internet

The rebrand signals a shift from development to early service under a tight FCC deployment milestone.

Overview

  • Amazon says it now has more than 150 satellites in low Earth orbit, with outside reports putting the count at 153 toward a planned constellation of over 3,000.
  • Initial services are expected to begin in early 2026 in the United States, Canada, the United Kingdom, Germany and France, according to the company’s government division.
  • Under its FCC license, Amazon must have 1,616 satellites deployed and operational by July 2026, setting the pace for upcoming launches.
  • SpaceX has completed all three of its contracted missions for Amazon, ULA has five Atlas V flights remaining, and future cadence hinges on Vulcan Centaur, Ariane 6 and New Glenn.
  • Amazon highlights customer terminals including a phased‑array antenna capable of gigabit speeds and names early partners such as JetBlue, L3Harris, DIRECTV Latin America, Sky Brasil and Australia’s NBN Co.