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Amazon Reaches $2.5 Billion FTC Settlement Over Prime Sign-Up and Cancellation Tactics

The deal imposes record penalties and mandates clearer opt-outs, upfront terms, and easy cancellation with independent oversight, pending court approval.

Overview

  • Amazon will pay a $1 billion civil penalty and $1.5 billion in consumer refunds to resolve FTC claims over deceptive Prime enrollment and hard-to-exit cancellations.
  • The FTC estimates roughly 35 million consumers are eligible for redress, with individual payouts capped at about $51 for valid claims.
  • Required changes include a clear decline button, conspicuous disclosure of price, auto-renewal and billing terms, and cancellation using the same method used to sign up.
  • Internal Amazon documents cited by the FTC referenced the multi-step cancellation flow as “Iliad” and described subscription tactics as a “shady world” and “an unspoken cancer.”
  • Amazon did not admit wrongdoing; the stipulated order, approved 3–0 by the Commission, was filed in the Western District of Washington as the Seattle trial got underway and includes third-party compliance monitoring.