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Amazon Pulls Gun-Free James Bond Posters From UK Prime Video After Backlash

No explanation has been offered during a broader shift in franchise control.

Overview

  • Digitally altered artwork on Prime Video’s UK site removed Bond’s signature pistols from classic posters including Dr. No and GoldenEye.
  • Edits drew heavy criticism from fans and media, with MI6-HQ highlighting awkward retouching such as extended arms and empty holsters.
  • Amazon has taken down the contested images and, in some cases, swapped in film stills that likewise avoid showing guns.
  • The company has not issued a public rationale or comment despite inquiries reported by multiple outlets.
  • Amazon assumed creative control of Bond after acquiring MGM in 2022, with Denis Villeneuve set to direct the 26th film and casting still undecided.