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Amazon Prime Video's Ad-Supported Tier Surpasses 130 Million U.S. Viewers

The streaming giant unveils AI-powered ad innovations and plans global expansion to five new markets in 2025.

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Amazon Prime Video ad-free subscription launched in India: Price, and other details
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Overview

  • Prime Video's ad-supported tier now reaches 130 million monthly viewers in the U.S., a 13% increase from last year.
  • Amazon reports that 88% of Prime Video viewers in the U.S. also shop on the platform, highlighting strong e-commerce integration.
  • The ad-supported model, introduced in early 2024, includes a $2.99 monthly option for ad-free viewing.
  • Amazon plans to roll out AI-driven ad formats, including contextual, shoppable, and interactive ads, at its 2025 upfront presentation.
  • The ad tier is live in multiple countries and will expand to Brazil, India, Japan, the Netherlands, and New Zealand later this year.