Overview

• Amazon Prime Video will introduce ads to its streaming service starting January 29 in the US and February 5 in the UK, with other countries to follow later in the year.
• Prime members can opt out of the ads by paying an additional $2.99 per month, taking the total annual cost to $177.88.
• The move is part of Amazon's strategy to generate additional revenue and continue investing in high-quality content.
• Content purchased or rented through Prime Video will not include ads, and sports content will still include ads even for those who opt for the ad-free tier.
• The announcement has been met with mixed reactions, with some customers considering cancelling their subscriptions due to the price increase.