Amazon Prime Video to Introduce Ads, Offers Opt-Out for Additional Fee

The move, starting late January, aims to generate more revenue for content investment, but has been met with mixed reactions from subscribers.

Amazon Prime Video will introduce ads to its streaming service starting January 29 in the US and February 5 in the UK, with other countries to follow later in the year.
Prime members can opt out of the ads by paying an additional $2.99 per month, taking the total annual cost to $177.88.
The move is part of Amazon's strategy to generate additional revenue and continue investing in high-quality content.
Content purchased or rented through Prime Video will not include ads, and sports content will still include ads even for those who opt for the ad-free tier.
The announcement has been met with mixed reactions, with some customers considering cancelling their subscriptions due to the price increase.