Overview

• Amazon Prime Video will implement limited ads for all paying customers in India beginning June 17, 2025.
• Indian users can choose an ad-free experience by subscribing to an additional plan costing Rs. 129 per month or Rs. 699 per year.
• Amazon assures no changes to current Prime membership pricing, maintaining accessibility to core benefits without mandatory action from subscribers.
• Globally, Prime Video's ad-supported tier has grown to over 130 million U.S. viewers, with 88% of them also shopping on Amazon's e-commerce platform.
• Amazon is introducing AI-powered ad formats, including contextual and shoppable ads, to enhance engagement and drive sales across its ecosystem.