Amazon Prime Video to Introduce Ads in Early 2024, Ad-Free Viewing Requires Additional $2.99 Monthly Fee

Amazon Prime Video will begin showing ads during shows and movies starting in early 2024 for viewers in the U.S., U.K., Germany, and Canada.
Prime members will be automatically switched to the ad-supported plan but can pay $2.99 per month to keep their viewing ad-free.
The company aims to include fewer ads compared to linear TV, with about 4 minutes of ads per hour of content.
The move follows other streaming platforms like Netflix and Disney+ which have also introduced ad-supported subscription tiers.
Amazon states the additional ad revenue will help fund more content investments such as original programming and live sports.