Amazon Prime Video to Introduce Ads from January 29

Users Can Opt for Ad-Free Viewing at an Additional Monthly Cost

Amazon Prime Video will start showing ads in its content from January 29, 2024, unless users pay an additional $2.99 per month for an ad-free experience.
The move follows similar strategies by other streaming platforms such as Netflix and Disney+, which have introduced ad-supported tiers alongside their subscription offerings.
Amazon says the introduction of ads will allow it to continue investing in compelling content and increase that investment over time.
The company aims to have 'meaningfully fewer ads' than traditional TV and other streaming providers.
The change will first affect users in the U.S., U.K., Germany, and Canada, with other countries to follow later in the year.