Amazon Prime Video to Introduce Ads, Analysts Predict Billions in Revenue

Starting January 29th, users will see ads unless they opt for a $2.99 per month ad-free plan, a move expected to disrupt the advertising landscape.

Amazon Prime Video is introducing ads to its platform starting January 29th, unless users opt to pay an extra $2.99 per month for an ad-free experience.
Ads will initially launch in the U.S., U.K., Germany, and Canada, with other countries to follow later in the year.
Analysts predict that Prime Video ads will generate billions in revenue, with estimates ranging from $1.3 billion to $3.3 billion in 2024.
Amazon's move into the streaming ad market is expected to disrupt the advertising landscape, offering an attractive option for advertisers struggling to reach fragmented streaming viewers.
Despite the potential for significant revenue, Amazon's success is not guaranteed. The company will need to win over nonendemic advertisers and compete with established players like Netflix and Disney.