Overview

• Amazon Prime Video is introducing ads to its platform starting January 29th, unless users opt to pay an extra $2.99 per month for an ad-free experience.
• Ads will initially launch in the U.S., U.K., Germany, and Canada, with other countries to follow later in the year.
• Analysts predict that Prime Video ads will generate billions in revenue, with estimates ranging from $1.3 billion to $3.3 billion in 2024.
• Amazon's move into the streaming ad market is expected to disrupt the advertising landscape, offering an attractive option for advertisers struggling to reach fragmented streaming viewers.
• Despite the potential for significant revenue, Amazon's success is not guaranteed. The company will need to win over nonendemic advertisers and compete with established players like Netflix and Disney.