Amazon Prime Video Surges in Viewership with NFL and 'Rings of Power'

Amazon achieves a 12% increase in streaming viewership in September, driven by Thursday Night Football and popular series.

Amazon Prime Video matched its best platform share of 3.6% of overall TV viewership in September, according to Nielsen data.
The increase was largely due to the start of the NFL season and the debut of Season 2 of 'The Lord of the Rings: Rings of Power,' which was the third most-watched streaming title.
Streaming services collectively held a 41% share of TV viewership in September, with overall streaming up 11% year-over-year.
Peacock also saw a viewership boost from its exclusive NFL game, though its total share fell from 2.1% to 1.4% from August to September.
Disney+ experienced growth by integrating Hulu content, achieving a 2.5% share of TV viewership, with 'Bluey' being a significant contributor.