Prime Video Partners with Hendrick Motorsports to Sponsor Chase Elliott

The three-year deal includes race sponsorships and streaming rights as Amazon expands its presence in NASCAR.

Amazon Prime Video has signed a three-year sponsorship deal with Hendrick Motorsports to sponsor Chase Elliott's No. 9 car for three races annually from 2025 to 2027.
The sponsorship aims to promote Amazon's NASCAR streaming rights, with Prime Video set to broadcast five Cup Series races starting with the Coca-Cola 600 on May 25, 2025.
The No. 9 Chevrolet will feature Amazon Prime's blue-and-white livery and a 'NASCAR on Prime' logo, debuting at Talladega Superspeedway on April 27, 2025.
Chase Elliott, a seven-time 'Most Popular Driver' award winner, expressed enthusiasm about the partnership, highlighting Amazon's innovative role in NASCAR's future.
This collaboration is part of NASCAR's broader $7.7 billion media rights deal with multiple partners, averaging $1.1 billion annually over seven years.