Overview

• Amazon Prime Video's pilot program introduces AI-aided dubbing for 12 licensed movies and series, including titles like 'El Cid: La Leyenda' and 'Mi Mamá Lora.'
• The AI-assisted dubbing is available in English and Latin American Spanish for content that previously lacked dubbing support.
• Amazon employs a hybrid approach, where AI-generated dubs are refined by localization professionals to ensure quality control.
• The initiative aims to make Prime Video's extensive library more accessible to global audiences without compromising on quality.
• The use of AI in dubbing has raised concerns about its impact on professional voice actors, but Amazon emphasizes its focus on otherwise undubbed content.