Overview

• Amazon Prime Video has begun testing AI-aided dubbing for select licensed movies and series to enhance accessibility for global audiences.
• The program currently supports English and Latin American Spanish dubs for 12 titles, including 'El Cid: La Leyenda,' 'Mi Mamá Lora,' and 'Long Lost.'
• The AI-aided process involves a hybrid approach where localization professionals collaborate with AI to refine the quality of the dubs.
• This feature is only applied to titles that previously lacked dubbing support, aiming to expand the reach of Prime Video’s content library.
• The move reflects a growing trend in the media industry to integrate AI for localization, with similar tools recently introduced by YouTube and Meta.