Amazon Prime Video Launches AI-Aided Dubbing for Global Accessibility

The pilot program introduces English and Spanish dubs for 12 licensed titles, blending AI technology with human expertise.

Amazon Prime Video has begun testing AI-aided dubbing for select licensed movies and series to enhance accessibility for global audiences.
The program currently supports English and Latin American Spanish dubs for 12 titles, including 'El Cid: La Leyenda,' 'Mi Mamá Lora,' and 'Long Lost.'
The AI-aided process involves a hybrid approach where localization professionals collaborate with AI to refine the quality of the dubs.
This feature is only applied to titles that previously lacked dubbing support, aiming to expand the reach of Prime Video’s content library.
The move reflects a growing trend in the media industry to integrate AI for localization, with similar tools recently introduced by YouTube and Meta.