Overview
- Amazon announced the price change on Monday, September 21, 2026, setting the monthly fee at 129 pesos and the annual fee at 945 pesos.
- The new rates will be applied only when a member's subscription renews on or after October 21, 2026, so current members keep their existing price until their next billing date.
- Amazon says the increase reflects a decade of added services and benefits such as unlimited shipping, same‑ or next‑day delivery, Prime Video, Amazon Music, Prime Day deals, Amazon Now and Luna.
- Amazon is promoting the annual plan and a 12‑month interest‑free installment option with participating cards as cheaper alternatives to the new monthly rate.
- Households that stay on the monthly plan would pay about 1,548 pesos a year versus 945 pesos on the annual plan so members should check their renewal date and consider switching or cancelling before the new charge.