Overview

• Sources tell Front Office Sports that LeBron James could join Amazon Prime Video’s NBA coverage team after his retirement.
• James collaborated on Amazon Prime’s Prime Day “What’s Next?” commercial and sold his “Mind the Game” podcast to the company for $300 million.
• Amazon Prime Video has already signed former stars Steve Nash and Dwyane Wade as part of its NBA broadcast lineup.
• ESPN and NBC have signaled interest in meeting with James for on-air roles, though his public feud with Stephen A. Smith may complicate ESPN’s bid.
• Industry analysts suggest that James’s post-retirement broadcasting deal could rival Michael Jordan’s estimated $40 million-a-season package.