Overview
- Amazon Prime membership in the US has reportedly increased by 5% in 2023, reaching 176 million, after a period of stagnation in 2022.
- Despite recent backlash over the introduction of ads to Prime Video, experts believe it is unlikely to significantly impact the company's subscriber base.
- Amazon Prime Video users can opt out of ads for an additional $2.99 per month.
- Amazon Prime's membership growth in 2023 followed the first-ever drop in growth the previous year.
- 74% of Amazon's American customers are paying subscribers, an all-time high for the company.