Amazon Prime Membership Grows Despite Backlash Over Video Ads

Despite recent complaints about ads on Prime Video, Amazon's subscriber base in the US increased by 5% in 2023, reaching 176 million.

Amazon Prime membership in the US has reportedly increased by 5% in 2023, reaching 176 million, after a period of stagnation in 2022.
Despite recent backlash over the introduction of ads to Prime Video, experts believe it is unlikely to significantly impact the company's subscriber base.
Amazon Prime Video users can opt out of ads for an additional $2.99 per month.
Amazon Prime's membership growth in 2023 followed the first-ever drop in growth the previous year.
74% of Amazon's American customers are paying subscribers, an all-time high for the company.