Overview

• The Oral-B iO3 has been reduced by about £100 from its list price, bringing it to around £60 for Prime Day shoppers.
• Its pressure sensor, light ring timer and three brushing modes have earned a 4.5-star average from over 15,000 Amazon reviews for delivering dentist-clean results.
• Entry-level models like the Oral-B iO2 and Ordo Sonic+ start at £39.99, each offering multiple cleaning modes and sensors for under-£40 oral care upgrades.
• Premium options include the AI-enabled Oral-B iO8 at £139.99, down from £450, and the Philips Sonicare 6100 for £99.99 with spare brush heads and a travel case.
• Sustainability-focused designs such as the SURI electric toothbrush are on sale for £56.25 and feature plant-based brush heads with a subscription service.