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Amazon Prime Day Launches With Record-Low Fire TV Stick Deals

Members can score Fire TV Stick devices at unprecedented prices, nudging users to swap older models for upgraded streaming performance.

Ready for a streaming upgrade?
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Overview

  • Prime Day runs from July 8 to 11, with the Fire TV Stick 4K at $24.99, the 4K Max at $34 and the HD model at $17—each discounted by more than 50%.
  • These all-time-low prices are exclusive to Prime members or trial subscribers who must be signed in to redeem the deals.
  • Fire TV Stick devices deliver 4K Ultra HD streaming from services like Netflix and Hulu and include an Alexa Voice Remote for voice search, playback control and smart home management.
  • Reports of slower performance in older units under newer software updates have driven many users to upgrade during this sale.
  • The promotion continues Amazon’s pattern of steep Fire TV Stick discounts during major sales as it seeks to expand its hardware base within the Prime ecosystem.