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Amazon Prime Day Enters Fourth Day with Deepest Discounts Yet

Prime members are focusing on best-selling tech that has dropped to unprecedented lows

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Overview

  • The four-day Prime Day runs through July 11, granting members exclusive access to thousands of limited-time deals.
  • The Fire TV Stick 4K is on sale for £27.99, its lowest price yet, and has become one of the event’s top sellers.
  • More than 2,000 Eufy G50 robot vacuums have sold since the sale began after the price was halved to £99.99.
  • Amazon’s Echo Buds dropped £110 to £19.99 and sold out within hours of the price cut.
  • Other notable deals include Apple AirPods Pro 2 at £179, a four-pack of AirTags for £84 and TRIP magnesium gummies for £11.85, all marking record low prices.