Overview

• The four-day event, extended from two days, runs from July 8 to July 11 and is exclusive to Prime members.
• Major outlets are refreshing affiliate-linked deal roundups daily to guide members through thousands of discounted items.
• Flagship gadgets such as the Fire TV Stick 4K have hit all-time lows, with the latest generation priced at £27.99.
• Shoppers can also find steep savings on groceries and household staples, from dishwasher tablets to bulk pet food.
• In the US, Prime Day deals under $100 feature popular items like Beats Solo 4 headphones and the Ring Battery Doorbell.