Amazon Prime Day Delivers Record Sales But Underwhelms Expectations

• Amazon's Prime Day generated an estimated $12.7 billion in sales, including $6.4 billion on the first day alone.
• Top selling items included Amazon devices like the Fire TV Stick along with Apple products.
• Despite record sales, the event fell short of Amazon's internal projections.
• Competitor sales from retailers like Walmart and Target also cut into Amazon's revenue.
• Experts warn consumers should still be vigilant about scams and counterfeit products during major sales events.

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