Overview

• Amazon is offering the COSRX Advanced Snail 96 Mucin Power Essence at £11.50, down 52% from its regular £23.99 price, marking the lowest cost ever during the July 9 to July 11 Prime Day sale.
• The essence features 96.3% snail secretion filtrate alongside hyaluronic acid, betaine and allantoin to deliver intensive hydration, anti-aging benefits and a sought-after “glass skin” glow.
• TikTok-fuelled buzz has driven the serum’s viral status, with more than 85,000 Amazon reviews praising its firming, redness-reducing and texture-refining effects.
• Alternative retailers such as Boots, Look Fantastic and Holland & Barrett continue to sell the serum and similar snail-mucin products at significantly higher regular prices.
• The Prime Day promotion has reignited consumer interest in K-beauty formulas as bargain hunters seize the chance to stock up on a budget-friendly skincare staple.