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5h ago

Amazon Prime Day Begins First 96‐Hour Event With $23.8 Billion Sales Forecast

Use of generative AI for deal finding has become a major driver of this year’s extended sale.

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Packages are transported on a conveyor belt at the Amazon warehouse on Prime Day, in Melville, New York, U.S., July 11, 2023. REUTERS/Soren Larson/File Photo
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Overview

  • Adobe Analytics forecasts U.S. online spending on Prime Day will hit $23.8 billion, marking a 28.4% increase from last year.
  • Clothing discounts have deepened to an average of 24% off while electronics deals hold steady at around 22%.
  • Buy Now Pay Later services now account for 8% of all transactions as shoppers seek flexible payment options.
  • Competitors including Walmart, Target and UK retailers like Boots and Argos are staging parallel sales to rival Prime Day.
  • Prime members unlock exclusive deals and digital freebies, including a free copy of Football Manager 2024 via Prime Gaming.