Amazon Prime Big Deal Days Sets New October Sales Record

Amazon's two-day shopping event saw record participation and savings, marking a strong start to the holiday shopping season.

Prime members worldwide saved over $1 billion during the event, which offered deals across electronics, home, toys, beauty, and apparel.
Independent sellers experienced their highest sales ever for an October event, contributing significantly to the overall success.
Amazon introduced innovative tools like the AI-powered shopping assistant Rufus and visual shopping tool Amazon Lens to enhance customer experience.
The event serves as an early indicator of consumer spending behavior for the holidays, prompting other retailers like Walmart and Target to launch competing sales.
Despite the success, economic forecasts suggest a below-average increase in holiday sales overall, with a focus on value being crucial for retailers.