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Amazon Prime Big Deal Days Set for Oct. 7–8 as Target and Walmart Launch Overlapping Sales

Shoppers are already seeing notable early discounts across major categories, with access and early entry tied to retailer membership programs.

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Overview

  • Amazon confirms Prime Big Deal Days for Oct. 7–8, with full access requiring a Prime membership, and a 30‑day free trial available.
  • Target’s Circle Week runs Oct. 5–11 for free Target Circle members, with paid Circle 360 members getting early access on Oct. 4.
  • Walmart’s Deals event runs Oct. 7–12, open to all shoppers, while Walmart+ members get a five‑hour head start on Oct. 6 at 7 p.m. ET.
  • Consumer Reports notes October marks the start of holiday shopping and says some retailers begin extended return windows now, allowing returns into January.
  • Early markdowns are live across tech, home, fashion, toys and seasonal decor, with examples including Dyson headphones at half off, an Instant Pot air fryer nearly half off, steep TV and vacuum discounts, and fashion deals highlighted by major outlets.