Overview

• Amazon’s 48-hour Prime Big Deal Days began today, featuring a budget smartwatch listed around £27.99–£29.99 for Prime shoppers in the UK.
• The device appears under multiple names on Amazon—MFVLP and Cloudpoem—with colour-specific prices such as £27.99 for pink and black gold and £29.99 for blue, purple and Starlight gold.
• Listings tout a 1.85-inch AMOLED display, Bluetooth calling, 100+ sports modes, and heart rate, sleep and blood oxygen tracking, with battery life commonly cited at about five days to a week and roughly 1.5-hour recharging.
• Customer feedback shows strong aggregate ratings near 4.3/5 from thousands of reviews, alongside recurring complaints about very short manuals, confusing menus, reduced brightness in sunlight, Bluetooth drops, app compatibility and sleep-tracking accuracy.
• Coverage notes the watch resembles premium designs but runs a different OS and lacks built-in GPS, with alternatives from established brands also highlighted by retailers at higher price points.