Overview

• Amazon will enhance its detection systems with AI-driven analysis and expert investigators to uncover and remove fake reviews, having blocked more than 275 million fraudulent posts in 2024.
• The company has committed to tackling catalogue abuse by preventing sellers from transferring positive reviews from one product listing to another.
• Businesses found inflating star ratings through bogus or hijacked reviews face potential bans from selling on Amazon’s UK marketplace and legal consequences.
• Individual users posting fake reviews risk suspension and loss of review privileges, supported by clearer reporting channels for consumers and sellers.
• The Competition and Markets Authority will enforce compliance with the Digital Markets, Competition and Consumers Act’s fake-review ban by conducting an initial sweep of platforms to verify that retailers and reviewers meet the new consumer protection standards.