Overview

• The retailer will sanction businesses that boost star ratings through bogus posts or hijacking reviews from popular products to unrelated items.
• Its new systems combine machine learning algorithms and expert human teams to detect and remove fraudulent feedback more swiftly.
• Under the Digital Markets, Competition and Consumers Act, violators may face selling bans or review-posting prohibitions on Amazon UK.
• The Competition and Markets Authority, which began investigating in 2021, will use its independent enforcement powers to ensure compliance.
• Amazon says it blocked over 275 million suspected fake reviews in 2024 and supports the CMA’s estimate that up to £23 billion of UK spending relies on online reviews.