Overview

• Andy Jassy announced plans to integrate advertisements into multi-turn Alexa+ interactions to boost product discovery and revenue.
• Alexa+ has been rolled out to millions of customers, offered free for Prime subscribers and as a standalone $20-per-month service.
• Amazon’s advertising revenue grew 22% in the second quarter of 2025, highlighting the strategic role of ad formats in its generative AI push.
• Early reviews of Alexa+ have been mixed, with the service struggling to deliver complex features and experiencing a slower rollout than expected.
• Privacy advocates caution that in-conversation ads could heighten concerns over user data collection and targeted advertising.