Amazon Plans Ad Tier Option for Prime Video

Amazon is reportedly planning to launch an ad-supported tier of its Prime Video streaming service to boost revenue.
The new tier could offer an ad-supported plan for a lower price and an ad-free plan for a higher price.
Ad-supported streaming tiers are popular with other services like Netflix, Hulu, and Disney Plus.
Amazon's advertising business has been growing and generated $9.5 billion in revenue in the first quarter.
Amazon is in talks with Warner Bros. Discovery and Paramount Global to offer ad-supported options for their streaming services through Prime Video Channels.