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Amazon Pilots AI-Powered Audio Summaries for Product Pages

The feature, available to select U.S. customers, uses generative AI to deliver concise audio overviews voiced by virtual shopping experts.

A phone on a blue background showing the Amazon app.
Amazon tests AI-driven audio summaries for products, bringing AI closer to online shopping

Overview

  • Amazon is testing short-form audio product summaries on select product pages to enhance shopping convenience.
  • The summaries are generated by large language models analyzing product details, customer reviews, and web sources, then transformed into audio clips.
  • Users can access the feature by tapping the 'Hear the highlights' button in the Amazon Shopping app, offering a conversational overview of key product features.
  • Currently available to a subset of U.S. customers, Amazon plans to expand the feature to more products and users in the coming months.
  • This initiative is part of Amazon's broader AI integration strategy, competing with similar features from OpenAI, Google, and Meta.